Ebay and Yahoo announce Partnership in the Face of Google
Thursday, May 25, 2006
It is becoming more tempting to watch, as each of the search giants move forward in the war to capture more market share in web search and its profitable ad-selling. I am certainly not willing to turn my market watch and my daily news doze into the sole purpose of search engines. However, in the last few days each of the competitors tried something new to get more customers. While Google introduced online Video Ads a few days ago in a move that is supposed to attract more interest from customers in its adwords program. Ebay and Yahoo announced a partnership in online advertising and online payment, the WSJ reported. According to the agreement, Ebay will show ads for Yahoo on its website, and Yahoo will promote Ebay’s Paypal system as a way for customers to pay for Yahoo services. Both the companies see Google as a risk on their online presence. Yahoo is obviously fighting brutally with Google over web search. In a research by comScore, Google captured 43.1% of the search market share, up from 42.7% in March, while Yahoo stayed at the same rate of 28%. As for Ebay, it is said that Google was working on a payment system that is different from Ebay’s paypal, but can be a replacement for the heavily used system.
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